Do you ever wonder why some businesses stay afloat in tough times, and other businesses fold even when things seem to be going well? A company could be revolutionary, have raving fans, and appear to be making a profit….and still not stay in business!
Usually, it’s not because a business is better, more popular, or successful on the surface. More likely, it comes down to effective cash flow management. According to research, 38% of startups fail because they run out of money.