You started your business because you love what you do and you’re freaking good at it. You wanted the flexibility and freedom that everyone raves about.
So why do you feel like you’re spinning your wheels?
Are you sitting back wondering, how does everyone else do it? How do they make it look so easy? Are you working harder, longer hours, making more, but never seeing the fruits of your labor in your bank account?
Do you feel...
Exhausted because you’re stuck in this cycle of every time you increase you make more money, you need to spend more to make it happen?
Overwhelmed with the 1,325 things your money needs to do for you? Is it a business expense? A personal expense? An investment?
Confused on what to do when money comes in? How much is for taxes? How much is safe to take home? How much do I need for my expenses?
Stuck living in spreadsheets trying to analyze every little move?
Afraid of spending money to grow because you don’t know what your business actually needs?
Frustrated because you don’t understand how you can pay yourself, so you just use your business to pay for personal things?
Like an imposter because people love you and your business rocks, but your bank account isn’t showing you the same love
You CAN be confident in your finances and make decisions with ease and simplicity.
Imagine knowing exactly how many clients or sales you need to close per month to achieve your goals.
Imagine having a steady income from your business, with a plan to consistently increase it. How would that feel?
You can….
– Be empowered by your money and financial statements
– Get excited to talk about and look at your monthly income and expenses
– Take a consistent paycheck or draw from your business to help manage your personal finances more efficiently
– Be confident with every financial decision you make and in planning for upcoming expenses and investments
– Be recession proof with 3 months expenses and your own line of credit you draw on as necessary
– Take a bonus from your business every quarter just like large corporations
– And most importantly, increase your income and revenue to ensure your business supports your life, not the other way around
Your business and personal finances are tied so closely together, but they shouldn’t be interfering with each other - they should be operating independently but working on goals together like a well oiled machine to help you achieve complete financial freedom.
You can go from confused, overwhelmed and frustrated with your money to confident and excited faster and simpler than you think.
Imagine it’s just 6 months down the road.
You have dedicated CFO time weekly. In that time, you update all your financial information, lay out the plan for the week and month, check your bank accounts. Ensure you’re on track for your goals. Pay your bills. Send out invoices. And get on with your day feeling incredible knowing you’re making a difference and a living.
No more crazy spreadsheets
No more stress about unpaid bills and vendors
No more wondering if you need to pay groceries from the business or your personal account
No more wondering if you’ll hit your financial goals this year
No more fear of your slow months and season
No more wondering if you should give up and get a j-o-b
Simply a plan, a weekly check-in that you’re on the right track, and move on with the business you love.
We want to help you gain full clarity on your finances and simplify where your money needs to go, so that you can focus on the parts of your business that you love.
You shouldn’t feel like you need to have an accounting degree to be successful in business!
“ I love how Kristen is so articulate and passionate about finances and breaks her information into bite-sized pieces that are very understandable to everyone, even those without a financial background! Kristen makes it easy for people to understand money & reach their financial goals by teaching them how to keep more of it in their pockets through her financial coaching, programs, and workshops. Her training in small & medium sized businesses as well as her educational background & personal experiences makes her the right person to help her clients stop stressing over money-related issues and focus on the steps to become financially free.”
There are 4 main ways we can work together to get your business finances in the best shape of your life!
We have everything from a single strategy session to 1:1 financial coaching to get your business set up on solid foundations so that you’ll always have a solid plan in place to achieve your goals and dreams
Strategy Deep Dive Session
This is a 2 1/2 hour intense session where we will cover the ins and outs of your business finances, connection to personal finances and strategize what you can do to maximize them both.
This is an intensive session that is great for those who want to mostly DIY, or need a ‘brain to pick’ on the best ways to move forward, untangle your business or move forward with any Profit First implementation.
By the end of this session, you’ll have your questions answered and a tactical plan that you can walk away and implement to increase your profitability, manage your finances with confidence and create better systems that will help you make the most of every dollar that comes into both your business and then your household.
The strategy session is just $649. To start this session, you’ll receive a questionnaire and prep work asking you all about your business and personal finances too if you’d like to incorporate them, to help us prepare in depth for your session.
Basic outline of the session:
First 20-30 minutes we are learning more about you, your business and your challenges
Next 15-30 minutes is understanding and setting some short and long term goals to help drive the decisions you make and steps you take
Remainder of the time is spent diving into your biggest challenges, allocating more time as needed to each or tying them together with proactive action steps to overcome them.
This session includes:
2 ½ hour recorded screen share session so you can rewatch and implement things we discuss
Up to your top 3 money concerns
Unraveling those concerns and strategies and steps for you to implement in order to fix them
Follow up recap and recommendations
Follow up 30 minute check in call approximately 2-3 weeks after our session to check on your progress of action steps and answer any questions you have
Path to Profitability
Path to Profitability is our signature course to help you do just that! It’s actually the same great content we use in group coaching, only at a pace you can dig into on your own time. We have a private Facebook group for the self-paced course that you can join and have access to your coaches and your peers for any questions, clarification or to simply share a win.
The Financial Fitness Academy
The Academy is a Profit First driven membership created for learning, accountability, and growth. We help small business owners and entrepreneurs learn how to manage their money like a boss with proven systems that work in every single business.
This membership is so much more than just Profit First. Yes, as a Certified Profit First Professional firm, we truly believe in the power that implementing this simple tool can bring to your business and life. But that’s only the beginning. We’ve built this membership to help you through every stage of growth, from the very wobbly beginning, all the way to the CFO of your life.
This membership is for you if you are feeling like you don't have the time or money to invest in one-on-one financial coaching. Inside the Academy, you’ll receive several LIVE coaching calls including masterclass trainings, open Q&A, and Profit First implementation, plus the accountability and support of our coaches and community! AND you’ll also receive access to all of our courses including our signature guided Path to Profitability.
1:1 Financial Coaching
We work with service based entrepreneurs and small business owners to eliminate the financial chaos from their lives. We help with the direction, planning and achievement of financial goals and dreams. 1:1 coaching is high level and customized to your skill level, business and needs.
We work 1:1 on a regular basis, (virtually), to get you confident, organized and permanently profitable in your business and then maximizing your financial potential in your personal life as well.
We truly believe that you can’t just learn to make more in your business or you’ll dump it out the other end - we really need to maximize your business and personal finances to help you achieve your goals, dreams and financial freedom.
1:1 Business Financial Coaching starts out with getting a system into place for your business and cash flow. As Profit First Professionals, we believe so very strongly in the Profit First system that all our clients get at least a taste of it, if not a full implementation when we do business finance coaching. However, we also go so much deeper than just a cash flow system. We look at your mindset, goals, expenses, income, pricing, systems, structure, protections, organization, marketing and all the things business that can improve your understanding and handling of your finances.
Once you are confidently running your finances like the pro that you already are, we love to dive into your personal finances as well. One thing we’ve learned is that these two go hand in hand more than we see on the surface.
It’s not just about what you take home. It’s about how you handle it when it gets home as well. Money affects your mental and physical health, your relationships, your stress, your sleep, anxiety, etc. So we start to look at the personal finance and behavior side as well so that your money is a powerful tool in your life that is propelling you ahead.
We don’t offer bookkeeping, accounting, investing, insurance or practice law, but we do surround ourselves with some phenomenal people who do, so that we can direct you to someone trustworthy to help you in any area that needs to be tightened up.
“Kristen worked with me every step of the way to create a plan so that I know exactly what I need to achieve to reach my monthly, quarterly and end of year goals. As a creative, I used to avoid anything to do with finances, I now lean into this new found knowledge and power.”
1:1 Coaching Clients get:
Email, Voxer & Phone access between sessions
Monthly recorded virtual coaching sessions so you can share with a team, bookkeeper, partner or simply review as needed
30 minute check in calls between sessions as needed
Tons of resources, tools and access to the professionals we trust the most
First opportunities to help test future products, resources and courses
Opportunity to join an ongoing membership for clients who have been part of the course, group or 1:1 who are ready to graduate from their program, but still want support and availability
1:1 clients experience a custom coaching experience that follows the framework below:
Phase 1
We get to understand you, your challenges, goals and dreams more. We set some clear revenue, business and personal goals. We go through a detailed process and analysis of your business financial trends and history.
Phase 2
Using all the information from phase 1, we put together a blueprint to help you achieve your goals. The plan is to help you go from where you are financially with achievable baby steps in place to get to the numbers you’re capable of and join the financially elite in your industry. It’s a plan that will take place over 4, 6 or 8 quarters to help you move forward in a way that feels right for you. This plan includes debt destruction, increase in profits, increase in your take home pay, and more.
Phase 3
Business implementation process. We walk you through the implementation whether you’re opening bank accounts, doing allocations with Profit First, setting up and strategizing your CFO day, set a working budget for your business, a process to take home regular paychecks, save for taxes. Everything we laid out in the plan in phase 2, we put in action in phase 3.
Phase 4
Personal implementation. Now that we’ve got your business running like a well oiled machine, it’s time to ensure you know how to make it work for you when you get it home. This is designing a working budget for your personal finances and family and digging deeper into your personal goals to ensure your money is being spent accordingly.
Phase 5
Ongoing implementation and education. This is where it really gets fun! In this phase, we’re digging into all the other things that can really spice up your money! Just a few things we can get into and talk about include: Pricing strategies, marketing analysis, niche specialization, reverse engineering your numbers and packages, hiring and benefits process, investment education, review of other cash flow increasing processes in your business, ongoing accountability and challenges and introduction to CPA’s, EA’s, Bookkeepers, Financial Advisors and other professionals to help you achieve your goals.
“We feel amazing! We see a plan, we have goals and she has helped us to organize and track our company wins, and there are a lot of them since we began working with Kristen! We’ve paid off over $23,000 in business debt in 5 months, $5,300 personally, and are taking home more money than we ever thought possible from the business. Before working with Kristen we were spinning our wheels, and now, we’re seeing so much progress and growth!”
Stop stressing about your money and start thriving with financial coaching for your business & personal life. When we get your business under control and systems in place to manage your money, your personal financial life gets easier. You’ll get more time back in your day. You’ll know what to do with your money to make your dreams come true. When you have a cleared path to follow, the road gets easier.
“The best time to plant a tree was 20 years ago. The second best time is today” ~ Chinese proverb
Cashflow is the lifeblood of all business. It’s critical to not just worry about what’s coming in, but how to manage what you have.
When you only worry about revenue, but not your cash flow, it’s like watching the speedometer on your car without a thought to the gas gauge.
It’s time to get your financial foundations in place so that you can thrive in business. When you have your money not just in order, but simplified, everything else will start falling into place.
If you don’t get control of this now, where will you be in 6 months?
We can help
Save thousands of dollars being more efficient, using the power of Parkinson’s Law and understanding your business
Save hours of stress worrying about money
Get better sleep - stop scrolling at night looking for solutions
Have more consistent income with inconsistent revenue
“Kristen helped me build confidence in knowing where to send my money which helped remove the block around generating money. Now I can do what I do best which is serving my clients and having fun in the process!”
Hi, I’m Kristen, a financial coach for small business owners and entrepreneurs!
I’m a Profit First Certified financial coach and I love helping entrepreneurs and small business owners simplify their money, set up financial systems they can manage on autopilot and crush their financial goals.
Even though I teach personal finance for a living, When I started my business I didn’t know how to pay myself. I had no clue about how much (or even how to) set aside for taxes. I didn’t know what was reasonable to spend on marketing, office expenses, networking, professional fees, etc. And profitability? What’s that? I had to figure it all out. So trust me when I tell you, I know just how you feel.
Once I finally figured it out, my business started to grow. I was able to know exactly how many clients I needed to have to achieve my business and personal financial goals. I learned how to pay myself consistently even when my clients weren’t.
I was able to stop spending brain power worrying about financial worst case scenarios and use it to create powerful programs, worksheets and tools to help my clients succeed faster. I was able to hone in on my packages and pricing so that I could allow my business to support the lifestyle I wanted to create, not the other way around. Once the business finances were on autopilot, the clarity was unstoppable. I changed my focus to helping entrepreneurs just like you because there’s nothing like feeling on top of the world!
“As a small business owner, I’ve always considered my business to be ‘profitable’. When I set my financial goals for my business and my family, Kristen helped me realize I needed to gain a better understanding of what money is allocated for what aspect of my business in order to achieve my goals. After working with her, I have full confidence I can hit my financial goals for my business and my family.”
“After just one 30 minute conversation, I learned how to pay myself, which as a new business owner is a little daunting and scary. I also learned where to delegate my revenue so that I have enough set aside for taxes, overhead is covered, and I keep some profit in my business. The clarity is so incredible!”
We purposely designed our business and programs to have something for everyone at all levels and all budgets to get started. We believe everyone should have access to financial freedom and we want to be part of your solution, not your problem!
The self paced programs, group coaching and deep dive strategy sessions might be perfect for you if...
You’re new in business and don’t have the revenue to support high level coaching just yet
Your revenue is less than $500,000 per year
You have a single business or location
You’re driven to take action, you just need confirmation you’re on the right path
You’re looking for systems and procedures you can take and implement that are foolproof
You want an expert in business and personal finance so you can continue to find the right programs, resources and solutions for the problems you face - all of my programs still have some level of light guidance or group to join
1:1 coaching may be right for you if…
You’re making more than $100,000 per year in revenue
You stress at tax time every year
You don’t pay quarterly taxes because things are tight - but you should be
You don’t pay yourself a consistent income from your business
You take random draws from your business to support your personal life - kind of as needed
You have multiple businesses or locations you operate
You’re getting ready to make your first hire, but haven’t paid yourself yet
You want someone to walk you through step by step on how to fix your convoluted and messy finances and give you action steps to achieve every session
“I can’t believe I actually enjoy talking about money now and looking at it - my CFO days are some of my favorite now!”
You likely already have everything you need to achieve the business of your dreams...
Financial freedom is right in front of you.
With a little guidance and a step by step approach, let me help you choose the right fit for you, your business and your budget!
– Deep Dive Session to get solutions to your biggest challenges
– Self-paced course Path to Profitability
– Group Coaching for business foundations & Profit First implementation
– 1:1 business financial coaching
Still have questions? We’ve got answers!
How does personal financial coaching work?
Financial coaching is a fee based service to help clients with money management, behavior and financial literacy. Although we have a general outline of how we work with clients for the first 4 months, it's a very personalized experience and tailored to your individual needs.
We have both single sessions (our Deep Dives) for those who just need a little guidance or have very specific questions or ongoing monthly coaching and accountability for increased success rates.
We meet with clients on a monthly basis virtually and have check ins and accountability calls throughout the month. Our clients have unlimited email and Voxer access to us during the course of our coaching as well.
How does business financial coaching work?
Similarly to the personal financial coaching, this service is a fee based service to help you with your cash flow, money management, profitability, margins, expenses, budgeting, forcasting, KPI tracking, systems and processes. For the business owners, we also have a general 4 month outline that we follow with clients initially to set the foundations, but timing and application varies based on the individual, type of business, size and model.
or business owners, we offfer 1:1 coaching, group coaching programs, Profit First specific coaching and also self paced courses. We are a Certified Profit First Firm and also offer a detailed blueprint offer to help business owners self-implement Profit First, with an expert laying out your plan.
We meet with business owners virtually on a monthly basis also with accountability calls and check ins if necessary between. We tend to meet frequently in the first few months to rapidly get systems in place and then begin to spread sessions out. We also get into personal finance as well to maximize your financial health and empower you to take charge of your goals and your life to the fullest capacity. Our clients have unlmited email and Voxer access during the course of our coaching.
How is financial coaching different from a financial advisor?
A great financial advisor is going to touch on goals, cash flow/money behavior, investments, retirement planning, tax planning and efficiency, estate planning, and insurance. Most, however, are investment focused.
Financial coaches are focused on goals, values, cash flow, behavior and financial literacy and can not provide investment advice. A financial coach will help you to get a good working budget for you, your business or family and work on the behaviors around it ensuring your money is going toward the things you value the most. We wil empower you take control of your long term financial health and give you all the tools and education to get there.
I'm already struggling. How am I supposed to pay you?
This is a good question and one we get a lot. We know how odd this sounds, to pay someone to help you with your money! And we'll be honest here....we do a lot of free and volunteer coaching and education. Without having a little skin in the game, very few people take the actions necessary to make the changes they're looking to make.
This is an investment to yourself and your family, your future, your business and your retirement and it needs to be taken seriously to make the changes you want to make. It's hard to make a guarantee as a coach because you personally need to take the actions, but what we do guarantee, is that if you put in the work, you'll see DRASTIC changes and the investment will pay for itself in the first two months. Aside from helping our clients find more money in the first 2-3 months through the budget and expense analysis, there are additional savings that can't be calculated in interest on debt, increased savings rate, speed at which you hit your goals, increased communication in realtionships and partnerships and decreased stress levels.
Our clients have an average monthly turnaround (debt payoff and savings combined) of $4931.15. That's $60,000 a year on average. What are you willing to pay to change your financial story by $60,000 in one year?
Do you sell anything?
Only our time. We do not, and will not ever sell any products. We pride ourselves on vetting our referral partners and working with some of the top insurance agents, financial advisors and lawyers who we rely on for their expertise and to refer to our clients. We always ensure they share the same values as we do so that you won't get anything different when you speak to them.
Do you offer guarantees?
We do on our courses with a few rules in place, but on coaching we do not. And the reason is simple. With financial coaching we give you all of the tools, education and accountability to hit your goals and achieve financial success. But the results still depend on YOU. You're the one who has to put in the hard work, but your results depend on you. When this question comes up though, we also always promise you that if you truly aren't happy with coaching, that we will let you out of your commitment. We do promise with 100% confidence, that if you apply and implmenet everything we talk about in our sessions, you will see incredible results in your business, your money and your life.