As a small business owner, you know the pressure to succeed can be… heavy. And because no one else can take responsibility for your business, that burden can feel both overwhelming and isolating — especially when you depend on your business to support your family and your livelihood.
I get it! With so much on the line, it can be easy to let fear take over when it comes time to make important business decisions. But ironically, this fear can actually prevent you from reaching the success you so desire.
As it turns out, there’s a name for this sense of fear in the world of business and finance: loss aversion. Keep reading to learn 4 ways to prevent it.
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