Slow seasons are part of the game. But that doesn’t mean you have to sit back and “ride it out,” crossing your fingers and hoping that business will pick back up in the fall. That’s not a strategy. It’s a gamble. But, if you play your cards right, summer can be one of the most strategic seasons for your business. It’s a chance to pause, pivot, and prepare for the future without the frantic pace of your busier months.
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